品牌

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Character Breakdown

Understanding 品牌 (pǐnpái)

The word 品牌 refers to a brand, typically of products or companies. It is commonly used in business and marketing contexts to denote the identity and reputation of a product line or company.

Usage and Nuance

When using 品牌, speakers often imply not just the name but also the quality and image associated with the product or company. For example, mentioning a 品牌 often brings to mind its reputation and consumer trust.

Common Collocations

  • 品牌质量 (pǐnpái zhìliàng): brand quality — used when discussing the reliability or excellence of a brand's products.
  • 品牌推广 (pǐnpái tuīguǎng): brand promotion — refers to marketing efforts to increase brand awareness.
  • 国际品牌 (guójì pǐnpái): international brand — used to describe brands recognized globally.

Register and Tone

品牌 is neutral and formal, suitable for business, advertising, and everyday conversation about products.

Avoiding Confusion

Do not confuse 品牌 with 品种 (pǐnzhǒng), which means 'variety' or 'breed.' 品牌 specifically refers to the brand identity, not the type or category of a product.

Example Sentences

The quality of this brand's phone is very good; many people like it.

He is promoting his own brand in the market, hoping to attract more

Many international brands have opened exclusive stores in China.