口号

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Character Breakdown

Meaning and Usage

The word 口号 (kǒuhào) primarily means 'slogan' or 'catchphrase.' It is commonly used to refer to short, memorable phrases used in campaigns, advertising, protests, or movements to express a core message or rally support.

Common Contexts

口号 appears frequently in political, social, and commercial contexts. For example, protestors chant 口号 to express demands, companies create 口号 to promote their brand, and campaigns use 口号 to summarize their goals.

Collocations and Patterns

  • 口号 + phrase: to state what the slogan is.
  • 口号: to loudly shout slogans, often in protests or rallies.
  • 企业口号: company slogan, used in marketing.

Nuances

Using 口号 implies a concise, catchy phrase designed to be easily remembered and repeated. It often carries a motivational or persuasive tone. Unlike a general phrase or sentence, a 口号 is crafted for impact and brevity.

Common Confusions

Do not confuse 口号 with 标语, which can mean 'banner' or 'poster' with slogans. 口号 specifically refers to the slogan phrase itself, often spoken or chanted.

Example Sentences

The slogan for this campaign is 'Green environmental protection, everyone is

The workers shouted slogans to express their demands.

A company's slogan is usually concise and powerful, easy to remember.