策划

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Character Breakdown

Understanding 策划 (cè huà)

策划 means to plan or to devise a scheme, often involving careful thought and organization. It is commonly used in business, event planning, and creative contexts where detailed preparation is required.

Usage and Nuance

When you use 策划, it implies more than just casual planning; it suggests a strategic or well-thought-out plan. It can refer to both positive activities like organizing events or marketing campaigns and more secretive or strategic plotting.

Common Collocations

These collocations highlight the word’s frequent use in professional and organized settings.

Register and Tone

策划 is neutral and formal, suitable for business, media, and formal conversations. It is less common in casual speech where simpler words like 计划 (jìhuà) might be used.

Common Confusion

Do not confuse 策划 with 计划. 计划 is a broader term for planning, while 策划 emphasizes the strategic and creative aspect of planning, often involving coordination and design.

Example Sentences

The company is planning a new marketing campaign.

They plotted a surprise party to celebrate their friend's birthday.

The plot of this movie was carefully planned by the screenwriter.