主打

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Character Breakdown

Meaning and Usage

"主打" (zhǔdǎ) is commonly used to refer to the main or flagship product, service, or feature that a company, artist, or establishment promotes or is known for. It literally combines "" (main, primary) and "" (to hit or strike), metaphorically meaning the main focus or highlight.

Common Contexts

It is often used in marketing and entertainment contexts, such as a company's main product, a singer's main song, or a restaurant's signature dish.

Collocations and Patterns

  • 主打产品: flagship product, the main product a company promotes
  • 主打: main or lead song of an album
  • 主打: signature dish of a restaurant

Usage Notes

"主打" emphasizes prominence and focus. It is not used for general items but for those that are intentionally highlighted or promoted. Avoid confusing it with "主要" which means "main" or "major" in a more general sense without the promotional nuance.

Example Sentences

The company's main product is smartphones.

This movie is the director's flagship work and has received many positive

The restaurant's signature dish is Sichuan cuisine, which is very popular.