口碑

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Character Breakdown

Understanding 口碑 (kǒubēi)

口碑 literally combines 'mouth' () and 'stone tablet' (), but its meaning is figurative: it refers to the reputation or word-of-mouth evaluation people share about a person, product, or place.

Usage and Nuance

口碑 is commonly used to describe public opinion based on personal experiences and informal recommendations rather than official reviews. It often appears in contexts like restaurants, products, services, or individuals where reputation matters.

Common Collocations

Register and Tone

口碑 is neutral and widely used in both spoken and written Chinese. It is more formal than slang but less formal than technical terms.

Common Confusion

Do not confuse 口碑 with 名声 (míngshēng), which also means reputation but is more general and can include fame. 口碑 emphasizes the quality of reputation based on people's spoken evaluations.

Example Sentences

This restaurant has a good reputation; many people recommend eating here.

The product's reputation directly affects its sales.

He gradually built a good reputation through hard work.