代理

だいり

representation, proxy, deputy

JLPT N3

Character Breakdown

Understanding 代理

The word 代理 primarily means 'to act on behalf of someone else' or 'to represent.' It is commonly used in business contexts to refer to agents or representatives who handle affairs for others.

Common Uses

  1. 代理经理 (acting manager): Someone temporarily managing a position.
  2. 代理商 (agent or distributor): A business authorized to sell or represent a brand.
  3. 代理参加 (attend on behalf of): To participate in an event or meeting as a proxy.

Collocations and Patterns

Usage Notes

When using 代理, the focus is on substitution or representation. It often implies formal or official delegation. Avoid confusing it with 自己做 (doing oneself) or 代表, which can mean 'represent' but with a broader or more symbolic sense. 代理 emphasizes practical, often legal or business-related, substitution.

Example Sentences

He is the company's acting manager, responsible for daily affairs.

This store is an agent for a certain brand, specializing in selling that brand's products.

I asked him to attend the meeting on my behalf because I was unable to go.